Build digital marketing system and foundation and create strong mechanics to traffic drive to WBSTT for short term. For long term, grow and maintain strong presence and brand of WBSTT to having customers solid perception that WBSTT is the one of best destination in the market.

Optimize digital communication for all target customers by having best mix of owned, earned and paid communication media.

ESSENTIAL JOB FUNCTIONS: TOTAL 100%

20%:

Build and implement digital marketing plan in association with marketing director
Lead annual digital marketing planning process and manage approval process to get consensus from stakeholders
Implement annual digital marketing plan with fixed marketing budget

20%:

Monitor and analyze digital traffic and customer journey to reach optimal point between investment and traffic to WBSTT
Command Google analytics, Twitter Analytics, Google Ad words to monitor effectiveness of each digital touch point
Explore new services or technology for traffic analysis to optimize marketing investment

20%:

Build and manage wide range of owned and earned media
Start up all possible SNS media which enable us to communicate marketing message in effective and timely manner
Set and monitor KPIs for each media and take necessary actions to meet KPIs
Plan and execute campaigns and specific actions to grow each media in terms of followers and engagement

15%:

Manage creative production process in association with head of marketing
Closely work with inside and outside agency to create optimal creatives in line with various touch points and media
Implement effective brief to agencies and make sure any output is made in timely and proper manner

15%:

Drive induction of new and innovative digital tools
Seek and study new digital tools to offer customers integrated and seamless tour experience such as smart phone apps and payment method
Lead the process of requirements definition and development for app
Design seamless customer journey by using new technology and app

10%:

Manage digital marketing budget
Implement effective budget management to maximize business output or traffic