Create and execute a comprehensive public relations plan for Warner Brothers Studio Tour Tokyo (WBSTT). We are seeking a highly qualified, motivated, and enthusiastic individual for our rapidly growing organization. This position is responsible for managing all aspect of PR at the corporate level, drive the development and implementation of a PR marketing strategy in the market to ensure positive awareness and perception of WBSTT. The candidate should have strong writing and communication skills.
ESSENTIAL JOB FUNCTIONS: TOTAL 100%
40%:
Build and implement PR plan
Lead annual PR planning process and manage approval process to get consensus from stakeholders
Implement annual PR plan to increase the brand’s exposure
Manage and execute press activities such as seasonal press preview, press conferences, press appointments
30%:
Develop and manage a broad range or proactive external communications programs and events in support of WBSTT
Lead WBSTT content/editorial strategies to drive highly engaging contents
Draft PR plans, press release, blogs, and other PR content
Develop crisis management communications plan and keep it up to date
20%:
Lead all aspects of public/media relations and brand awareness on all channels: social media, website, mobile app and email newsletter campaigns
Pitch and secure top media, including print, broadcast, and online outlets
Implement effective brief to agencies and make sure any output is made in timely and proper manner
Formulate summery of monthly PR monitoring results
Track and develop reports on media coverage or PR metrics
Manage and update calendars and media lists
10%
Work well with a team
Collaborate with events, advertising, CRM, and E-commerce teams develop cohesive PR plans and to
maximize press
